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Marketing/
Merchandisng
Check out all of my marketing and merchandising projects I've done!
Diesel X DEI Case Study
Project Brief:
Selecting a brand and creating a case study based on a list of topics to choose from. Then, creating marketing strategies to help bring to life selected brands take on the topic of choice.
Thom Browne "Suit Your Bag"
Project Brief:
Select a fashion brand that is not currently aligned with sustainability, and create a marketing strategy to help them enter the sustainable fashion sector. Along with a marketing strategy, create a prototype, made fully of upcycled materials, of what the brand would sell.
UGG x Macy's NRF Case Study
Project Brief:
Create a merchandising strategy for the holiday season that would help increase in-store foot traffic to Macy's stores. The strategy has to include products from a collaboration between a fashion brand and non non-fashion brand.
Lumière de Minuit:
A Sustainable Candle Line by Miu Miu
Project Brief:
Select a brand and create an extension into a industry that haven't ventured into yet. Create a marketing strategy and product line for this new brand extension.
Prada Marketing and Brand Analysis
Project Brief:
Select a brand and analyze the brand and their current marketing strategies.
The Brand + PR Remix
Project Brief:
Select a brand or individual who is currently in hot water with the public. Analyze why they are considered controversial, what they could do to save themselves, and create a PR strategy to get them in the good graces of the public again. Additionally, create a one-year plan to illustrate the actions of the brand or individual that will help their brand image improve.
Trend Journal
Project Brief:
Find 6 trends, report on their qualities, then analyze how this will affect consumer spending and the market as a whole.
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